To show the performance capabilities of the 2017 Mercedes-Benz C-Coupe, we partnered with YouTube star Devin Supertramp to create the ultimate race–a parkour expert vs an RC car vs the C-Class Coupe.
Within 24 hours the video had over 300,000 views, and reached almost 2 million views in two weeks.Advertising, Cinematography, Creative Direction2016
If you could read my thoughts, this is what you'd learn.
Maybe you've thought the some of these same things at one time.Writing, Copywriting2012
IDEA: We leveraged Spotify's massive data to show an intimate connection between the music we loved and the moments we lived in 2014, both globally, and personally.
RESULTS: Over 3 million views, and over 300,000 personal Year In Music cards were created within three days after launch.
The One Show - Data & Human Experience - Gold
The One Show - Interactive Merit Award
The Clio Awards - Music, Digital/Social - Silver
The Clio Awards - Music, Innovative - Bronze
Mashies - Best Global Campaign - Winner
London International Awards - Digital, Sites - Silver
The Webby Awards - Media & Entertainment - Winner
The Webby Awards - Best Visual Design Aesthetic - Nominee
OMMA Awards - Online Advertising Creativity: Viral Campaign
OMMA Awards - Web Site Excellence: Entertainment
Creative Review Annual 2015 - Featured Project
New York Festivals - Digital Design - Finalist Award
The FWA - Site of the Day 3/1/15
The FWA - Mobile of the Day
aWWWards - Site of the Day 2/12/15
CSS Awards - Site of the Day 2/6/15
The Shorty Awards - Best in Music - Honorable Mention
LIA - SILVER
Cannes Lions - Use of Social Data & Insight - Shortlist
Cannes Lions Innovation - Creative Data, Storytelling - Shortlist
"The work that has inspired me and made me think I better get back on my game, includes...Spotify 'Year in Music'..." ~ Gerry Graf, Founder & CCO of Barton F. Graf 900 (Campaign)Advertising2015
Found Them First analyzes a Spotify user's listening habits to see if they helped discover an artist before they became famous.
If you were had been one of the ones to help discover an artist, the platform allowed you to tweet directly to the artist to let them know.
Featured on: Gizmodo, Business Insider, Verge, Engadget, Billboard, High Snobiety, The Next Web, Hypebeast, and many more.
Creative agency: Razorfish
The One Show – Merit
Webby Awards – People's Voice
Shorty Awards – Silver in ENTERTAINMENT
Shorty Awards – Finalist in DATA VISUALIZATION
Shorty Awards – Finalist in CREATIVE USE OF TECHNOLOGY
FWA – Site of the Day
FWA – Mobile of the Day
Awwwards – Site of the Day
Awwwards – Honorable Mention
Advertising, Copywriting, Music2015
We partnered with Instagram and Flickr to create an algorithm that mapped millions of the web's geotagged photos, in order to discover if there were any photographically uncharted locations left.
We found the most ideal coordinates and sent two photojournalists from GQ and Condé Nast Traveler on separate journeys to document these "uncharted" locations.
The website takes you on the journeys with the photographers via a GoPro camera mounted on the GLC merged with their annotated photo journals.
A short film highlighted the campaign idea and allowed the photographers to discuss the experience.
Photos by: Magdalena Wosinska & Danny ChristensenAdvertising, Cinematography, Photography2015
How do you get people to dig into Spotify's catalogue of over 30 million tracks, when most of the music streamed are just the latest hits? You time travel. Taste Rewind analyzes your music taste to show you what you'd be jamming to if you lived in another era.
Your personalized interactive timeline is built from custom designed artist posters inspired by its era. Each poster plays samples of the music of its time, which you can collect as a playlist.
MEDIA: Mashable, Engadget, Gizmodo, USA Today, Yahoo News, The Verge, The Next Web, Refinery 29, CNET, VentureBeat
Creative Agency: Razorfish
Webby Awards – Best Visual Design Aesthetic
Webby Awards - HONOREE in Media & Entertainment
The FWA - Cutting Edge Award
The FWA - Public Shortlist
The FWA - Site of the Day
The FWA - Mobile of the Day
AWWWards - Site of the Day
Shorty Awards - Silver in ENTERTAINMENT
Shorty Awards Finalist in DATA VISUALIZATIONAdvertising, Creative Direction, Graphic Design2015
Spotify MixMates (known in the US as MIXTUP) shows you the musical degrees of separation of you and a friend's tastes. Simply enter your favorite artist and their favorite artist, and no matter how far apart they are, MixMates will create a perfect playlist you both will enjoy.
How it works: Using data on music, we visualized all the connections and overlaps between thousands of genres, creating a map. Every artist fits in or overlaps a genre. Based on the shortest distance and artist popularity in a genre, MixMates generates the playlist.Advertising, Art Direction, Copywriting2015
FEEDIE – a platform for The Lunchbox Fund that turns sharing food photos into actually sharing food with disadvantaged children in South Africa.
600 Million Media Impressions
14 Million Social Media Impressions
12 Million Meals Donated from Launch Event
FEEDIE has been featured in Vogue September Issue, Google Sandbox, Mashable, ABC News with Diane Sawyer, Elle, The Chew (TV show), Huffington Post, TIME, AdAge, Spotify, Bloomberg News, and many more. It won an FWA Mobile of the Day, and Honoree at The Webby Awards. It's been tweeted by everyone from Katie Couric to Flea from the Red Hot Chili Peppers.
World famous chefs, restaurateurs and humanitarians Jamie Oliver and Mario Batali are our spokesmen.
- WeTheFeedies.com -
Click images to enlarge.Advertising, Creative Direction, Product Design2013
How does a global brand from Sweden win the hearts of the US, where some view Spotify simply as "a tech brand" for "music snobs"? We had to prove we could be relevant, playful and innovative.
Just in time for Thanksgiving, Time for Turkey allowed consumers to enter the weight of their bird, whether it's stuffed or unstuffed, and then pick a genre of music. We served up a fresh playlist of tunes to the perfect cooking duration - with a "DING!" at the end to let them know their bird is ready.
IMPACT: From the Today Show, LA Times, Mashable, Endadget and many more, Time for Turkey received considerable PR coverage. Twitter conversation led to 350k worth of earned media alone, driving over 70k new plays on the service.
The Webby Awards – Honoree
New York Festivals – FinalistAdvertising, Creative Direction, Music2015
[2012 One Show Finalist]
With super producer Swizz Beats as our creative director, weRclassic.com became a successful artist and collaboration platform, showcasing up and coming, as well as world class talent from every genre, reigniting the Classics brand. The all original content exhibits artists ranging from Lauren Hill and Erykah Badu to Common and Childish Gambino.
The Reethym of Light: International Party video had over 2.6 million views on YouTube. The YouTube Reebok Classics channel rocketed to nearly 17 million views to date.Advertising, Film, Street Art2011
Enter a brand name. Spin the wheel. It “automagically” finds the correct logo, and perfectly Photoshops it on a ready to print-and-present PDF of your new pitch- and/or award-winning concept. It comes complete with a buzzword-laden description sure to impress any client. Just spin, recycle & repeat...the same old new ideas.
Within 24 hours of launch, over 75,000 people downloaded over 150,000 concept boards. Within 48 hours, the site received over 35,000 tweets, posts and likes. It was talked about all over hundreds of blogs, and was shortlisted on the FWA.Advertising, Copywriting2011
MISSION: Go to Comic-Con. Get fans excited about Nickelodeon's reboot of TMNT.
IDEA: Transform Comic-Con into an epic digital battlefield.
Click images to enlarge.Advertising, Exhibition Design, Game Design2012
The Reactor uses your LinkedIn data to create a customized virtual Rube Goldberg machine that tells the story of your career–past, present and possible future.
Was on FWA Public Shortlist and featured in The Wall Street Journal.Animation, Creative Direction, Visual Effects2013
Reintroducing the Lincoln automotive brand to the world as The Lincoln Motor Company and launching their flagship car the Lincoln MKZ.Advertising, Art Direction, Copywriting2012
TV spots for Lincoln's Year End Wish List Event.
These have been featured on:
Best Ads on TV
An interactive print ad that allows consumers to use their smartphone to instantly apply various current makeup styles to the model. Once landing on a look they love, they can instantly purchase the associated products to achieve the look.Copywriting, Advertising, Interaction Design2012
Mercedes-Benz tasked us to promote, create a hub and content for the Evolution Tour, which combines music, fashion and art into five major events in five major cities across the U.S. The headliners for this year's tour was Bastille and Passion Pit, with features by ?uestlove.
Results: Each ticket acquired through our site became a shareable social media object, which resulted in all shows being fully sold out the same day the tickets became available for that city.Advertising, Creative Direction, Fashion2015
Mercedes-Benz had a new Super Bowl spot–a reimagining of the classic Tortoise & The Hare fable. We were tasked with giving the characters a voice in social media, and encourage fan engagement.
The inspiration for the Tortoise was a David Karp type: hipsterish, geeky and successful.
For the Hare, we went with a Floyd Mayweather type: boastful, arrogant and disrespectful.
Both loved a good pun.
We partnered with ESPN to build a page on their site, where fans could tweet their support for either racer for a chance to win prizes.
*TVC done by Merkeley + PartnersAdvertising, Animation, Copywriting2015
Task: To simplify complex Audi tech for the Arab auto consumer.
Click on the image to enlarge and to navigate.Advertising, Automotive Design2010
The campaign "Imagine How it Drives" shows what it'd be like to purchase a Hot Wheels from a car salesman?
These ran in the United Arab Emirates.Advertising, Copywriting2011
Smarties Chocolate Candies - Their tagline is "Color Your Imagination" and is geared towards little kids–I mean–parents. So we used a Dr. Seuss style poem that takes the reader into the colorful imagination of a child.
These ran in the UK and in the Middle East.
Click to enlarge to read the copy.Advertising2010
It's the frustration you feel when the answer to a Trivial Pursuit question is somewhere in your head, but you just can't quite get to it. I know this...I know this...I know this...Ohhhh!
Click image to enlarge the detail of the inside of your brain.Advertising, Art Direction, Illustration2012
For those inexplicable showers you need a higher form of umbrella. You need a Totes Folding Umbrellas. It's Protection From Above.Advertising, Copywriting2010
Got the munchies?
This campaign won a student merit at One Show.Advertising, Copywriting2010
I'm songwriter, and studio and live performance collaborator with the Icelandic rock/electronic band Legend. The band has played at shows headlined by international superstars Björk and Sigur Rós.
Legend is Krummi Björgvinsson: artist/singer/songwriter, and composer/producer, Halldor Björnsson.
Get the album here:
https://itunes.apple.com/us/album/fearless/id577255995Music, Music Composition, Music Production2011
I lived in Iceland for years, and treated its countryside like New Yorkers do The Statue of Liberty. So for my birthday, I changed that. And this is what it looked like.Photography2015
All works © Hunter Simms 2013.
Do not reproduce without the expressed written consent of Hunter Simms.
Do not reproduce without the expressed written consent of Hunter Simms.