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If you could read my thoughts, this is what you'd learn.
Maybe you've thought the some of these same things at one time.Writing, Copywriting2012 -
FEEDIE is a platform that turns sharing food photos into actually sharing food for those who need it most.
World famous chef, restaurateur and humanitarian Mario Batali is our spokesman.
- WeTheFeedies.com -
Click images to enlarge.Advertising, Branding, Creative Direction2013 -
[2012 One Show Finalist]
With super producer Swizz Beats as our creative director, weRclassic.com became a successful artist and collaboration platform, showcasing up and coming, as well as world-class talent from every genre, reigniting the Classics brand. The all original content exhibits artists ranging from Lauren Hill and Erykah Badu to Common and Childish Gambino.
The Reethym of Light: International Party video had over 2.6 million view on YouTube. The YouTube Reebok Classics channel rocketed to nearly 17 million views to date.Advertising, Film, Street Art2011 -
Our mission: Get fans at Comic-Con excited about Nickelodeon's reboot of TMNT.
Our idea: Turtles Vs. Foot – a mobile game that transformed Comic-Con into an epic battlefield.
The video player password is: JoshMcGuireAdvertising, Exhibition Design, Game Design2012 -
Enter a brand name. Spin the wheel. It “automagically” finds the correct logo, and perfectly Photoshops it on a ready to print-and-present PDF of your new pitch- and/or award-winning concept. It comes complete with a buzzword-laden description sure to impress any client. Just spin, recycle & repeat...the same old new ideas.
Within 24 hours of launch, over 75,000 people downloaded over 150,000 concept boards. Within 48 hours, the site received over 35,000 tweets, posts and likes. It was talked about all over hundreds of blogs, and was shortlisted on the FWA.Advertising, Copywriting2011 -
An interactive print ad that allows consumers to use their smartphone to instantly apply various current makeup styles to the model. Once landing on a look they love, they can instantly purchase the associated products to achieve the look.Copywriting, Advertising, Interaction Design2012 -
AUDI LABS: a real-world R&D facility that creates innovative, sensational social media-controlled tech demos, making every Audi enthusiast a lab assistant.
This is the condensed version of the campaign.
Click on the image to enlarge and to navigate through the story.Advertising, Creative Direction, Engineering2013 -
Clean Getaway is pays homage to Audi's 2005 alternate reality game "Art of the Heist" using the modern digital and social media tools of 2013.
Click on the image to enlarge and to navigate through the story.Advertising, Storyboarding, Writing2013 -
I'm songwriter, and studio and live performance collaborator with the Icelandic rock/electronic band Legend. The band has played at shows headlined by international superstars Björk and Sigur Rós.
Legend is Krummi Björgvinsson: artist/singer/songwriter, and composer/producer, Halldor Björnsson.
https://www.facebook.com/Legendband
Get the album here:
https://itunes.apple.com/us/album/fearless/id577255995Music, Music Composition, Music Production2011 -
Reintroducing the Lincoln automotive brand to the world as The Lincoln Motor Company with an anthem spot.Advertising, Art Direction, Copywriting2012 -
Video 1: "The World, Accordingly" asks the question: What if Audi designed the way you wanted to live? Efficiently, and tastefully.
Video 2: Concept for an Audi configurator, which potential buyers can personalize their vehicle based on interests, technologies, or by model. After configuring their Audi, the content becomes portable and sharable, and can be used to assist buyers at the dealership.Advertising, Marketing, Web Design2011 -
Task: To simplify complex Audi tech for the Arab auto consumer.
Click on the image to enlarge and to navigate.Advertising, Automotive Design2010 -
TV spots for Lincoln's Year End Wish List EventAdvertising2012 -
The 16th Annual Webby Awards poster evokes nostalgia by letting old school tech show their worth and remind the Internet that...We Made You. Click to enlarge to read copy. If you're old enough to remember the days before the internet, you might find it kinda funny.
Click poster to enlarge and read the copy. Then click it again to navigate forward.Graphic Design, Copywriting, Advertising2011 -
We redesigned the brand website of Ketel One Vodka. Whereas other vodkas focus on fancy bottles, our idea was to show that Ketel One focuses on what goes inside its bottle.
Click images to enlarge and navigate.Advertising, Creative Direction, Web Design2011 -
MMA in Abu Dhabi.
Click on the image to enlarge and to navigate.Advertising2010 -
Got the munchies?
This campaign won a student merit at One Show.Advertising, Copywriting2010 -
The campaign "Imagine How it Drives" shows what it'd be like to purchase a Hot Wheels from a car salesman?
These ran in the United Arab Emirates.Advertising, Copywriting2011 -
Smarties Chocolate Candies - Their tagline is "Color Your Imagination" and is geared towards little kids–I mean–parents. So we used a Dr. Seuss style poem that takes the reader into the colorful imagination of a child.
These ran in the UK and in the Middle East.
Click to enlarge to read the copy.Advertising2010 -
Project Your Motosexuality. There's nothing wrong with a man who likes to take care of his car.Advertising, Copywriting2012 -
It's the frustration you feel when the answer to a Trivial Pursuit question is somewhere in your head, but you just can't quite get to it. I know this...I know this...I know this...Ohhhh!
Click image to enlarge the detail of the inside of your brain.Advertising, Art Direction, Illustration2012 -
For those inexplicable showers you need a higher form of umbrella. You need a Totes Folding Umbrellas. It's Protection From Above.Advertising, Copywriting2010 -
In the future, SUVs and other high-fuel consumptive vehicles will go the way of the dinosaur. Nature states one must adapt. Or die. Adapt. Choose a Smart car.
This work was featured in CMYK magazine and won a Silver Addy.
Click on the image to enlarge and to navigate.Advertising2010 -
Advertising2010