• Read Hunter's Mind
    • Reebok - WeRClassic.com
    • Wheel of Concept
    • Beauty Bar - Interactive Print Ad
    • 16th Annual Webby Awards Poster
    • Audi - The World, Accordingly
    • Audi - Middle East
    • Ketel One - KetelOne.com
    • Legend
    • Smart Car - Adapt
    • Abu Dhabi Fighting Championship
    • Doritos - YES!
    • ListenHear™ Pop Music Translator
    • Sick Mode - Robitussin®
    • Hot Wheels - Imagine How It Drives
    • Totes - Protection from Above
    • Kleenex - Nothing Feels As Soft
    • Dr. Scholl's Shoe Odor Eaters
    • Smarties Chocolate Candies
    • Wendy's / Arby's - UAE
  • The Inane Asylum
  • About
  • Résumé + Contact
  • Read Hunter's Mind
    If you could read my thoughts, this is what you'd learn.
    Maybe you've thought the some of these same things at one time.
    Writing, Copywriting
    2012
  • Reebok - WeRClassic.com
    With super-producer Swizz Beats as our creative director, weRclassic.com became a successful artist and collaboration platform, showcasing up and coming, as well as world-class talent from every genre, re-igniting the Reebok Classics brand. Visit the weRclassic.com to explore all original content with artists ranging from Lauren Hill and Erykah Badu to Common and Childish Gambino.
    Advertising, Film, Street Art
    2011
  • Wheel of Concept
    Enter a brand name. Spin the wheel. It “automagically” finds the correct logo, and perfectly Photoshops it on a ready to print-and-present PDF of your new pitch and/or award-winning concept. It comes complete with a buzzword-laden description sure to impress any client. Just spin, recycle & repeat...the same old ideas.
    Advertising, Copywriting
    2011
  • Beauty Bar - Interactive Print Ad
    An interactive print ad that allows consumers to use their smartphone to instantly apply various current makeup styles to the model. Once landing on a look they love, they can instantly purchase the associated products to achieve the look.
    Copywriting, Advertising, Interaction Design
    2012
  • 16th Annual Webby Awards Poster
    The 16th Annual Webby Awards poster evokes nostalgia by reminding you of the real purpose of many pre-WWW technologies.
    Remember, Internet...Without us, there would be no you.
    We Made You.
    Graphic Design, Copywriting, Advertising
    2011
  • Audi - The World, Accordingly
    Video 1: Idea–The World, Accordingly. This asks the question: What if Audi designed the way you wanted to live? Efficiently, and tastefully.

    Video 2: Concept for an innovative Audi configurator, which potential buyers can personalize their Audi based on interests and inspirations, technologies, or by model. After configuring their Audi, the content becomes portable, sharable, and can be used to assist them at the dealership.
    Advertising, Marketing, Web Design
    2011
  • Audi - Middle East
    We were tasked to simplify complex Audi technologies for the Arab automotive consumer.
    Advertising, Automotive Design
    2010
  • Ketel One - KetelOne.com
    Where other vodkas focus on fancy bottles, Ketel One focuses on what goes inside. Visit www.KetelOne.com to learn more about the unique distillation process and rich history of this brand.
    Advertising, Creative Direction, Web Design
    2011
  • Legend
    I'm song co-writer, and studio and live performance collaborator with the Icelandic rock/electronic band Legend.

    Legend is Krummi Björgvinsson: artist/singer/songwriter of the famed rock band Mínus, and composer/producer, Halldor Björnsson.
    Music, Music Composition, Music Production
    2011
  • Smart Car - Adapt
    This work was featured in CMYK magazine and won a Silver Addy award
    Advertising
    2010
  • Abu Dhabi Fighting Championship
     
    Advertising
    2010
  • Doritos - YES!
    Got the munchies?
    This campaign won a student merit at One Show.
    Advertising, Copywriting
    2010
  • ListenHear™ Pop Music Translator
    Do you know what "skeet" means? If you don't, you need ListenHear™. ListenHear™ will translate your kid's music into language that even the squarest of parents can understand.
    Advertising, Software Architecture
    2011
  • Sick Mode - Robitussin®
    Sick Mode is a wellness assistant tool for those with a cold or the flu.
    Advertising
    2012
  • Hot Wheels - Imagine How It Drives
    What would it be like to purchase a Hot Wheels from a car salesman?
    Advertising, Copywriting
    2011
  • Totes - Protection from Above
    Totes umbrellas - Protection from Above
    Advertising, Copywriting
    2010
  • Kleenex - Nothing Feels As Soft
     
    Advertising
    2010
  • Dr. Scholl's Shoe Odor Eaters
    Take the "ick" out of your kicks with Dr. Scholl's.
    Advertising, Art Direction
    2010
  • Smarties Chocolate Candies
     
    Advertising
    2010
  • Wendy's / Arby's - UAE
    Wendy's comes to Dubai.
    Advertising
    2010
All works © Hunter Simms 2011.
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